In February I worked on a project for an artist in South Africa. With an upcoming exhibition she wanted to make sure that her invites were properly distributed this year, after a fiasco last year, which she did not want to repeat.
So what did we do?
Email Updates
The return of the newsletter?
In the 90s, and for the early part of the noughties, the email newsletter was king. I can well remember receiving these long long missives complete with red borders, yellow highlighting and (if you were lucky) animated flashing text and pictures that essentially went on and on about the same thing in different ways. They were awful and boring. Not to mention impossible to unsubscribe from.
I think we all collectively breathed a sigh of relief with the advent of Facebook and then Twitter and Pinterest. How much more fun to share things in a graphic and visually appealing way. What a great way to pick up loads of fans or followers with the simple click of a button. How easy to have your message seen by people straight away and shared in an instant.