9 Places you might go wrong with your Online Setup

Setting up the online side of your business is exciting, isn’t it? Well ok, it’s also nerve-wracking for most people. Unfortunately, it can be a confusing process, and sometimes a bit technical. For this reason, many business owners outsource part or all of the setup process, sometimes to a savvy family member or friend or, if they can afford it, a digital agency or marketing professional.

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Search Engine Optimisation (SEO) vs Pay Per Click (PPC)

I received a question this week from a potential new client about SEO and PPC ads (Facebook and Google) and I realised many people are a little confused about the difference.

So briefly I thought I would share my 5c worth on the subject with you. Feel free to skip this if you know the difference already :-).

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